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A Mommy Blogger is a mother who writes about her family and her observations of the world in a blog accessible to the public on the Internet. Originally a way to connect isolated Moms, its popularity has attracted professional writers. Now, many bloggers connect in networks of Mommy bloggers to increase their visibility both to their intended audience and to the search engines, potentially aggregating an audience of readers large enough to attract sales to advertisers to pay for the blog in the young mother demographic and to provide a more complex site of varied opinions and observations.