Alka-Seltzer Plus dissolved in water.

Alka-Seltzer Plus Dissolved in Water

Alka-Seltzer fizzes because two of its ingredients, baking soda and citric acid, combine in a chemical reaction to produce carbon dioxide gas.

In 1951, Speedy Alka-Seltzer was introduced, singing a memorable song that any Baby Boomer can still sing. If you start them out with the words, “Plop. Plop. Fizz. Fizz….” they will finish with the words “Oh, what a relief it is.” For a YouTube video of Speedy Alka-Seltzer singing this silly advertising jingle that was so successful, you remember it 50 years later, click here.

Alka-Seltzer, now owned by Bayer, is still around, making, among other things, a cold remedy. Was it the marketing muscle of Alka Seltzer that provided their staying power? The value of their product? Or, perhaps that happy jingle that sticks in your head?

Music has been shown to stay in our memories long after we’ve stopped recognizing loved ones. My mother-in-law still recognized and sang the hymns she used to sing long after she no longer recognized any of us. Music therapy is now even entering the world of Alzheimer’s treatment.

Music often remains after a stroke, since it resides in a different part of the brain from speech. It is now being tested to re-introduce speech by singing words.

Music calls back memories with just a few introductory notes. I still spell “encyclopedia” by singing the Jiminy Cricket song in my head from The Mousketeers, of the 1960s, which you can watch on video by clicking here.

Alka-Seltzer fizzes because of the combination of baking soda and citric acid. But, we remember it because of its jingle.

What jingles do you remember? How old were you when you learned them? Do they all bring a smile, both of remembrance and the happiness you recall from singing them?

To you and singing sweet, happy songs with your grandchildren.

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Carol Covin, Granny-Guru

Author, “Who Gets to Name Grandma? The Wisdom of  Mothers and Grandmothers

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